I’m excited to announce my interview with Erik Dardas, author of Home Grown Legacy: Life, Ladders and Learnings in the World of Home Improvement on Your Book Your Brand Your Business. Tune in on Monday, February 25 at 5 PM Eastern on W4CY Radio:
Michigan native Erik Dardas began his career with Home Depot as a part-time associate in the company’s Fort Lauderdale Florida store in 1983, following in his father’s footsteps. When he first donned the signature orange apron, he had no idea that what started out as a second job for extra income would soon transform into a 33-year career with the world’s largest home improvement retailer. He wrote Home Grown Legacy: Life, Ladders and Learnings in the World of Home Improvement to highlight the service and dedication of retail employees and leaders, affirm the value of a strong work ethic, and express his gratitude to company associates, managers, and officers for helping him grow into a better man, leader, husband, and father. He is currently retired with his wife and fellow Home Depot veteran Pam, splitting time between New Smyrna Beach Florida and Two Rivers Wisconsin.
Erik’s forthcoming book will be released this spring. I’ve had a blast collaborating with him on his project and applaud his willingness to share his story, which he hopes will motivate, inspire, and educate readers. If you’re not familiar with the ins and outs of retail, specifically the home improvement industry, the book offers real-world insights and praises the dedicated, hard-working retail employee. Whether you’re a member of management in any industry, an employee, or a customer, you’ll appreciate the author’s unvarnished truth-telling and commitment to helping others create a legacy they can be proud of in work and life.
How does a “hard-charger” who once got himself demoted recover to achieve remarkable success with the world’s most iconic home improvement retailer? In Home Grown Legacy: Life, Ladders and Learnings in the World of Home Improvement 33-year Home Depot veteran Erik Dardas offers readers a no-holds-barred account of his own screw-ups, successes and learnings. Struggling with the daily pressure to honor the legacy of his own father as well as company founders Bernie Marcus and Arthur Blank, the Mike Rowe of the retail industry boldly shares the down, dirty, and often shocking details of dealing with the public, managing employees, and controlling one’s own behavior.
Along with merchandise, human nature is on full display for better or for worse, but as Dardas relates from his own experience, you have a choice in both retail and life: you can either allow its complexities to break you or build you into a better human being. In the tradition of Built from Scratch: How a Couple of Regular Guys Grew the Home Depot from Nothing to $30 Billion, this motivational book celebrates the timeless values of work ethic, integrity, and leadership – qualities that, in today’s rapidly evolving business climate, all participants – whether new to the workforce or seasoned members of management – could greatly benefit from.
Home Grown Legacy: Life, Ladders and Learnings in the World of Home Improvement will be available on Amazon and everywhere books are sold online in Kindle/eBook and paperback, spring 2019.
During the live interview on Monday, February 25 at 5 PM Eastern, Erik will share his reasons for writing and publishing his book, his thoughts on the process of bringing a book to fruition, a few of the lessons learned in his 33-year career with Home Depot, and the impact of his Midwestern upbringing, Christian faith, and work ethic on his personal and professional success. It’s an on-air conversation you don’t want to miss…but as always, it will be archived on iHeart Radio if you cannot listen live.
To stream the live broadcast, visit www.w4cy.com and click on the LISTEN LIVE button on the right sidebar. You can also post questions in the chat room for Erik, and I’ll pose them on the air.
UPDATE: Did you miss the live interview? Click to listen.