Christina Daves, author of PR for Anyone: 100+Affordable Ways to Easily Create Buzz for Your Business, joins me on Your Book Your Brand Your Business. Tune in at 5 p.m. Eastern on Monday, October 7 on W4CY Radio.
Small business-owners, you’ll especially benefit from Christina’s advice and insights. As she notes in her book description:
Small business owners have limited resources and often forego publicity, which is vital for establishing credibility in their industry. Appearing in the media gives the business owner a third party endorsement and can be influential in gaining new clients and customers.
Having no resources for advertising or hiring a PR firm, Christina taught herself everything she could about generating her own publicity. She has appeared in over 1000 local and national media outlets and has a regular segment on Good Morning Washington. Together with her clients, Christina reached over 873 million views and generated over 8 figures in sales from free publicity in one year.
For more information, visit Christina at her website, www.christinadaves.com, where you can register for her FREE 10-day publicity challenge. To tune in to our interview on Monday, October 7 at 5 p.m. Eastern, visit www.w4cy.com and click on the LISTEN LIVE button. As always, this episode will be archived on iHeart Radio and other podcast catchers.